U by Kotex

April Fools

This brilliant April Fool’s prank was promoted with just a few paid and owned social posts. Things took off from there.

Most engaged Facebook post in brand’s history
Exceeded Facebook share and Twitter re-tweet benchmarks by 5,100% and 120%, respectively
154MM earned media impressions from pubs like Time, USA Today and Adweek
Garnered 23k product sample requests
Won Creativepool's People's Choice Award for Digital